Mark Hendrix joined Both, Branch & Hendrix, Inc, an insurance agency located in Olean, New York, after graduating from Ithaca College in 1985. For the next 10 years he actively worked with clients in all areas of insurance, but in 1994 he changed his focus to building the financial services sector of the agency and became an investment advisor representative with Tower Square Securities. Mark has his P&C, life and health licenses plus a Series 7 license. He has also obtained the CFP® designation. Mark states “Having worked in a family business I have always felt comfortable working with individuals and business owners to help them plan and protect their financial future”. With the development of Iroquois Life, Inc. he looks forward to helping agents better serve their customers by offering options for complete insurance protection and at the same time help agents realize the potential revenue available to them by asking clients for their financial services business.